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Five Key Components of a Luxury Grooming Routine for Men

In recent years, the male grooming industry has boomed valuing at a huge £500 million last year. This follows the growing trend of men demonstrating a manicured look, supposedly influenced by what is known as the ‘Love Island effect’. It has become the norm for men to rightly take pride in their appearance with skincare, fake tanning, and refined facial hair.

A 2018 study found that almost a third of men had started spending more on grooming products as they felt it had become more accepted. Although some men still prefer to use the basics, if you want to indulge in a self-care ritual, here are some essentials to form a luxury grooming routine.

Find your signature scent

Instead of relying solely on deodorant to keep you smelling fresh, invest in a cologne you can wear every day, no matter what the occasion. Like wearing a powerful suit, spraying a fragrance in the morning will give you a confidence boost for the day ahead and help you make a lasting impression on those you meet. People will begin to associate this smell with you, so ensure the notes represent your personality, whether you opt for a citrus, woody, or herbal scent.

Upgrade your shaving routine

Shaving your beard doesn’t have to be a mundane chore. You can create a prestigious barber experience at home with some upmarket products. The English Shaving Company offer a variety of top-quality wet shaving tools from reputable brands that you can choose from.

Handsome man looking in the mirror and shaving his beard with a straight razor

To form a pre-shaving routine, apply a shaving balm to your whiskers with a shaving brush to create a thick lather. This will exfoliate, protect, and moisturise your skin and help you accomplish a close shave every time.

Once your brush has created a rich lather, use the traditional method of shaving with a straight razor to achieve the look of a professional shave, all while putting less stress on your skin. With the right technique, using one single blade can hugely minimise razor bumps and acne.

Make a salon appointment

If you have a complete skincare regimen in place, you can elevate this further by booking a monthly facial. This will give you more guidance on your skin type, help you relax, and target problem areas you don’t have the tools to treat. If this seems a little too extravagant, think of it as going to the hairdressers instead of cutting your hair at home.

Cosmetologist applying mask on client's face in spa salon

While you’re at the salon, treat yourself to a pedicure. This is the most effective way to maintain foot hygiene, keep the skin soft, and identify any ongoing issues such as ingrowing toenails.

Deep condition your hair

If your hair is curly, coarse, long, or susceptible to colouring and heat treatments, use a hair mask once a week to hydrate, preserve the colour, or repair your locks. There are numerous online recipes for making DIY hair masks or you can buy targeted hair treatments.

If your hair is thinning, opt for a lightweight mask that won’t weigh your hair down and limit your usage.

Pearly white teeth

Your smile is one of the first things people notice when they meet you. Picture-perfect teeth could secure you a new job or a date. A RealSelf survey conducted last year found that 43% of Brits wanted to improve their teeth with cosmetic dental procedures and almost a quarter of people desired cosmetic surgery to look younger.

Close-up of the lower half of a smiling man's face, showing white teeth, smooth skin, trimmed facial hair—an ideal look achieved through a luxury grooming routine for men—set against a blurred grey background.

To achieve a Hollywood smile, include whitening strips into your self-care routine or visit your dentist to get the procedure done professionally.

Men’s grooming habits have changed dramatically over the past ten years. Gone are the days where all men relied on soap and water to wash their face and using two-in-one shampoo and conditioner. If you enjoy caring for your appearance, why not take your grooming habits further and cultivate a lavish routine?

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