If you make your own arts and crafts, having a successful Etsy store can be a dream. However, if you don’t know what to do to get your Etsy shop up and running, you won’t be as successful as you want to be. After all, talent has to be paired with a few solid business moves if you want to find success. Today, we will look at what you need to do to make money on Etsy with the arts and crafts you love to make.
Decide What to Sell
The first step of getting an Etsy shop set up is to decide what you are going to sell. Of course, it should be something that you are talented at creating and, ideally, something you like to create as well. You should make sure that what you make isn’t generic either. By personalizing your projects, you are creating a niche and cementing your brand identity. One way to do that is by adding custom made printed satin labels.
Know the Cost
There is a bit of a cost to selling on Etsy. Namely, Etsy charges a fee of $.20 per listing but you can get your first 40 listings free. In addition, when each listing sells, you are charged 3.5% of the listing minus the shipping fee. This is charged to you in the form of a monthly bill.
Luckily, you can pay your monthly bill with either PayPal or Direct Checkout, which charge a flat $.30 and $.25, respectively. Using PayPal, you’re charged an additional 2.7% of the total money collected while Direct Checkout charges 3%. As such, whichever choice you go with, it won’t affect your earnings significantly.
The main thing you need to know, though, is the cost of making your craft. From there, you can decide a fair price that will cover your costs and earn your profit. Don’t markup your crafts too much, though, because you want to make sure people will find your projects worth the cost.
Sign Up and Get Started
Signing up to start a shop with Etsy is rather simple. All you have to do is to sign up for an Etsy account and click the “Sell on Etsy” button. From there, you will just need to fill out a quick form to get started.
Once you have signed up, you will have access to Etsy’s seller handbook. Here, you will find tips on the basics you need to know from other Etsy sellers: how to take pictures of your products and write meaningful descriptions for them.
When you are signing up your shop, you will want to pick the right name. This should be something catchy and memorable, something your customers and potential customers will see and be able to remember to revisit in the future. In addition, you should try to settle on a shop name that reflects what you create, so people know what to expect when they click a link to your store.
Advertising and Marketing
Once you have your shop set up and a few of your items up for sale, you won’t want to just let your shop sit while you hope someone stumbles across it. Instead, you will want to take steps to bring it to others’ attention.
With a brand-new Etsy shop, though, you won’t want to spend any money advertising – that’s something businesses do after they have some profit to spend. Lucky for you, one of the best ways to advertise nowadays is totally free: social media. You can advertise your new shop on existing social media you have where people are already following but in addition, you should make social media pages for your new shop to draw in new customers and keep your customers up-to-date on new products.
Another free option for marketing is to create a blog that goes with your shop. This gives you a chance to use SEO to make your content easier to find. Plus, with more content to find and a backlink to your shop in all your content, you are more likely to experience a spike in traffic.
Be Ready to Put in the Work
Finally, when you want to be successful on Etsy, you have to be ready and willing to put in the work. As you grow in popularity, you will have more orders come in. This means you could very quickly go from making a few pieces of art a week to it becoming part of your daily routine. If
you get a high volume of orders and can’t keep up with the demand, your clients might tire of waiting extended periods for their products and take their business elsewhere.
In addition, this is also why you should be careful to put accurate wait times on your product descriptions. If you promise a product in a week and it takes a month for it to get to the customer, they are less likely to be satisfied with your service, even if they like the end product.
*This is a collaborative post*