Cadbury recently announced that they have moved into the festive fashion market. This year you will soon be able to purchase a beautiful chunky knitted scarf and a winter woolly hat, both in Cadbury purple. They even come with hidden pockets for stashing all your favourite treats – perfect for keeping your festive goodies away from the kids and your other half – Yes I know Christmas is all about sharing but not when it comes to my sweets and treats…
For years and years, Cadbury has been helping chocolate lovers celebrate Christmas with its seasonal range (I adore the Snowball chocolates) so these fashion items are sure to be a big hit too. The scarf comes with deep 18cm pockets that can conceal even the most generous of presents or treats – such as a box of Cadbury Roses or Cadbury Heroes. Meanwhile, the bobble hat’s brim, is the perfect size for storing a Christmas treat such as the Cadbury Dairy Milk Mousse Snowman.
Steve Rich, Marketing Manager for Mondelez comments, “Customers have loved our ‘knitted’ look winter packaging for years, so this Christmas we thought we’d go the extra mile and create a real knitted collection. Lovers of the treats can gift a scarf or hat to themselves or family and friends and literally keep their favourite chocolates close to their hearts.”
The launch of the knitwear comes as Cadbury reveals its 2016 Cadvent campaign which will show a series of children’s wishes for their loved ones come to life each day throughout the month of December. From streets filled with magical Christmas lights to the best ever Christmas cake Cadbury is spreading the festive joy across the nation this Christmas targeting as many chocolate fans as possible.
Chocolate fans can get hold of the limited edition items from the 5th December when purchasing any Cadbury Christmas gift hamper from www.cadvent.co.uk. They can also find films of each of the Cadvent wishes which will be released every day across the 24-day countdown to Christmas.
*We were sent samples in return for this post – all thoughts and opinions expressed are my own*